Our Story •

19 Years of Brewing

Real Taste of Tea, Real Taste of Mandalay

From a humble tea house to three thriving tea house locations, discover the journey that shaped Shwe Mandalay into one of Mandalay’s most beloved tea house chains.

Our Journey through Time

“ Three decades of milestones, growth, and unwavering commitment ”

2007
Our Beginning

Brothers U Zaw Myo Aung and U Hlaing Min Aung open a three-man operated neighborhood liquor store near petroleum mining in Magway Region, Myanmar.

2009
First Café Opening

Shwe Mandalay Cafe’s first branch opens on October 6, 2009, with fifteen employees at Corner of 62nd Street & San Pya Street, Industrial Zone (1), Mandalay.

2016
Company Incorporation

Officially founded Shwe Mandalay First Generation Co.Ltd, marking a new chapter in our growth and establishing corporate structure.

2018
Shwe Mandalay Café 2 Opening

The second branch opens on August 18, 2018, at the corner of 62nd Street & Pyusaw Htee Street, Pyigyitagon Township, Mandalay, Myanmar.

2021
Shwe Mandalay Tea Palace Opening

The third branch was opened on October 6, 2021, at the corner of 65th and 32nd streets, Chan Aye Tha Zan Ward, Mandalay.

2025
Transition to Corporate Structure

2025 marked a first step toward corporate structure with the opening of Yangon Office.

Our Leadership

U Hlaing Min Aung

Managing Director & Co-Founder

U Hlaing Min Aung’s expertise in operational scaling stems from his hands-on experience co-managing a modest neighborhood food and beverage shop in Magway back in 2007 alongside his elder brother, starting with a team of just three employees. Navigating through these early stages with limited resources provided him with a deep, comprehensive understanding of every facet of operations, raning from customer service to supply chain management.

His Vision Today: Building on the resilience and perseverance forged in those early years, he now leads the operational expansion of the Shwe Mandalay Brand. Alongside managing new branches across Myanmar, he is dedicated to ensuring that the orginal quality and authentic “Real Taste of Tea, Real Taste of Mandalay” established in the first branch back in 2009—is consistently maintained across every new loaction.

U Zaw Myo Aung

Senior Executive Director & Co-Founder

Building upon his proven experience in transforming a humble thatched-roof tea shop into a successful and well-established tea shop business, U Zaw Myo Aung currently leads the strategic innovation and expansion of Shwe Mandalay into new business sectors. 

While driving the growth and expansion of Shwe Mandalay to meet the evolving demands of modern consumers, we remain steadfast in preserving our core foundation—Myanmar’s rich cultural heritage and time-honored traditions—while continuously innovating to stay relevant in a changing market. 

His Vision Today: U Zaw Myo Aung’s vision of building a successful corporate enterprise originated from a modest neighborhood beverage and dining shop in Magway. Established between 2007 and 2009 near an oil drilling site with a team of just three employees and only around five dining tables, this small venture served as the starting point of his entrepreneurial journey. 

Navigating and managing day-to-day operations hands-on within such a demanding and volatile environment provided invaluable foundational experience. Through these rigorous challenges, he cultivated a profound understanding of corporate agility, rapid adaptability to changing market dynamics, and the strategic importance of consistently identifying and capitalizing on emerging business opportunities. 

Our Values

“ The principles that guide everything we do ”

Our Mission

  1. All food products sold by Shwe Mandalay must be delicious, clean, fresh, nutritious, and safe. 
  2. All dishes must continuously innovate in tune with modern trends, based on customer needs while preserving traditional Myanmar food culture.
  3. We shall continuously contribute to uplifting our business and the Myanmar identity. 
  4. Our business shall be a model enterprise that servers as a benchmark for peers in the industry. 

Our Vision

To consistently stand as a premier Myanmar food enterprise, delivering  clean, fresh healthy, and high-quality food that is continuously desired and sought after by customers nationwide. 

Our Pledge

We regard our customers as our “Benefactors.”

We shall be an organization that contributies to uplifting the lives to people in our community.

We shall be an organization that works with full empathy & compassion.

Core Values

Good Attitude, Mutual Respect, Continuous Passion for Learning and, Unity & Solidarity.